Hi, I’m Adriana — UX Researcher and Product Thinker.
My work bridges empathy and evidence: I combine research, data, and AI with human judgment to turn complexity into clear product direction and actionable decisions.
About Me
I’m a UX Researcher passionate about understanding how people think, behave, and make decisions. Through international experience across diverse markets and industries, I help teams uncover meaningful insights, reduce product uncertainty, and design experiences that create value for both users and businesses.
Projects
Turning Beta Insights Into Product Direction
Leveraging quantitative research and beta-user data to uncover engagement opportunities and guide product decisions for Midnight Snacks 2.0
Reducing Adoption Friction in a B2B Loyalty Program
Using qualitative insights and lightweight metrics to uncover adoption barriers and improve engagement before launch.
Designing a Smoother Booking Experience
Optimizing a booking experience through research-driven UX improvements that reduced friction, increased conversions by nearly 20%, and avoided over €6,000 in unnecessary redesign costs.
What people are saying
Enric Elvira“Adriana combines strategic thinking, adaptability, and empathy to create impactful user experiences.!”
Founder, Rolling Chow