Projects
De-Risking a B2B Loyalty System
Evaluating a B2B loyalty system in the brewery industry before launch to understand user motivation, trust, and perceived value. Through moderated sessions and behavioral metrics, the study identified key barriers to engagement and informed strategic decisions to de-risk the product.
Reducing Friction in Booking to Boost Conversion
Optimizing the booking journey by reducing friction and improving user flow, this project combined analytics, surveys, and benchmarking to identify key drop-offs. The insights led to targeted solutions that increased conversion by nearly 20% while avoiding unnecessary redesign costs (~€6K).
From Browsing to Booking in a Social Hospitality Experience
Socialtel’s vibrant lifestyle brand shines visually, but its website struggled to convert visitors. Targeted redesigns aim to double session duration (0.27 to 0.54 min) and boost bookings by 5% . Discover how intuitive UX unlocks deeper engagement and growth.